New and upcoming luxury outdoor furnishings brand Eden Profile approach Invisible Dragon to help launch their website and brand for bespoke outdoor furniture for homes and yachts. This included logo work for the brand including fully vector company logo and submark to be used across their website and promotional materials.

Invisible Dragon worked with Eden on ensuring a responsive and well designed homepage to present their products in the best way possible. Built upon WooCommerce, the e-commerce platform has room to grow as the brand expands over time.

Bespoke functionality on the website includes wishlisting products, trade accounts with discounts available to regular trade customers and most importantly the ability to customize many of their products online from a wide range of fabrics and other options on a product-by-product basis. All of this information is then captured, and carried through the customer’s basket and into the order, allowing for the item to be produced just right to the customer’s specifications.

The site also features a collections view showing items which work together, allowing a secondary navigation method in a more visually appealing fashion. This is also deeper on a specific product level, offering other products from the collection upon viewing a singular item, allowing potential customers to see other items they may wish to order at the same time which are designed to look good together.

Finally, the custom basket is designed to visually show the customization available, while also allowing the option to submit their order for a quotation instead of immediately paying online. For higher value items, such as those offered by Eden, this allows a potential customer to get individual support and reassurance before placing a large order.